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In June of 2024 I was commissioned by the Atlanta Hawks Bar & Grill located in the Hartsfield-Jackson Atlanta International Airport. They were looking for a new logo, essentially a rebrand, and this is what I had to offer.
To start, this was the one and only image I was provided for this job. I immediately researched the logo and found out it was the old Atlanta Hawks logo. My first thought when presented with this logo was that it did not convey a bar and grill at all. So, this area was the main focus and point of improvement when moving forward with a new logo.
To start, this was the one and only image I was provided for this job. I immediately researched the logo and found out it was the old Atlanta Hawks logo. My first thought when presented with this logo was that it did not convey a bar and grill at all. So, this area was the main focus and point of improvement when moving forward with a new logo.
I began sketching and prototyping logos. My main idea was to stick with just the hawk face and include either a chef hat or a spatula and grill tongs. I also wanted to heavily simplify the logo, for clarity, scalability, and to bring it into the modern world.
After feedback from the client, they chose to proceed with logo 2. From there, it was all about perfection, iteration, and refining the design. I also went through many iterations of type to use for the wordmark. Here is the final logo:
